Category: Mindset

  • Checklists beat willpower

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    Seed draft — replace with a real essay. I used to rely on wanting to do the work. Some days that’s there and some days it isn’t, and a business can’t run on the days it happens to be there. A checklist doesn’t care how I feel. It just says: these six things, in this… Read →

  • Why I’m writing this in public

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    Seed draft — replace with a real essay. The private version of this notebook never held me to anything. I’d write “figure out the pricing” and then not, and no one knew. Publishing changes the incentive. If I say here that I’ll ship one essay a week, the gap between saying and doing is now… Read →